WHAT IS HUTCH'S?
Hutch's is a chain of convenience stores spread throughout western Oklahoma and southwest Kansas.
Rebrand the convenience store chain's made-to-order deli with a modern concept
I created a concept that not only modernized Hutch's brand, but also aligned with its communities. Hutch's Market was the solution. The concept tied in to the western Oklahoma region by using rustic elements such as wooden textures, paper, strips, and roughened typography. Hutch's red, white, and black colors remained in the imagery to tie with the brand.
The biggest challenge was fitting all the items on the digital menu boards while still keeping the menu items at a legible size for the customers to see from a distance.
Point-Of-Purchase Pump Toppers