SANDWICH PHOTOGRAPHY

WHAT IS BILLY SIMS BBQ?

Billy Sims BBQ is a fast casual franchise, providing BBQ fans flavorful, traditional, slow-smoked meats.  The family-friendly sports-oriented franchise consists of 50+ locations, tailoring to take-home BBQ and catering.  It is co-owned by former NFL running back and Heisman Trophy winner, Billy Sims.

 

PROBLEM

The challenge was to design a composition for a limited-time offer sandwich that would run through both the Thanksgiving and Christmas seasons. 

SOLUTION

With the limited-time-offer sandwich taking place during two holiday seasons, I wanted a composition that used design elements appropriate for multiple holidays.  Wood was the ideal background, creating a cozy feeling as the weather began to cool down.  The subtle hints of elegance in the frames and typography give the composition a festive appearance.

Lighting: StrategyWorks Inc.

Food Styling: Ryan Gray

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